This very long awaited post is now here.
In it we will cover how Google was DE-INDEXING link networks.
AND we will cover our Christmas project Work On The Sofa.
But first… Google.
About 6 months ago or more there were been rumors about how Google was de-indexing link networks one by one.
This was a long awaited but dreaded approach by the owners of the link networks.
Of course this is not what they had in mind when they tried to manipulate Google, but hey, there is always a risk of something like this happening.
More than one network has been hit by Google’s Internet Wash and many sites has just out of nowhere lost all of the rankings they had just because they relied on ONE way of getting backlinks, not several.
Needless to say this is affecting many owners of many sites.
Why is it being done? Well, Google must have had enough of being manipulated and decided to take action against the worst sinners, namely link networks. Kinda organized so I understand why it is being done.
There are many link networks out there and I suppose that not everyone will be hit, but a lot will.
How to avoid this for your own sites? Easy. Use link diversity and collect links from more place than just one. If you rely on only ONE place to gather links… What do you think happens if Google decides to burn that place? Correct, site possibly gone… Or at least damaged in terms of rankings.
No link network is safe as of right now because Google is not stopping yet. Afraid of namedropping and possibly damaging networks we will not state who has been hit here. Google it 🙂
In other “news” we have a little update to our Christmas project “Work On The Sofa”.
We are in a good position STILL, even though we actually have had our hands full with other unexpected projects. So you may ask yourself why Simon has not overtaken our place at the top with the original site… The answer is simple. We used more on-page SEO than him. Which makes our site more relevant to a Google bot looking for relevancy in the text on the subject “Work On The Sofa”.
That is the key difference.
Didn’t think it was that important? Think again.
But hey… Things can always change.